By Emeka Blast 
Despite Carter Efe’s efforts, his overtures to the 30BG community have been largely rejected.
Carter Efe’s recent attempts to align himself with Davido’s 30BG fanbase have been met with significant resistance, highlighting the complex dynamics within Nigerian fan cultures.
The Shift from Wizkid to Davido
Initially, Carter Efe gained popularity with his viral tribute song “Machala,” dedicated to Wizkid. However, his subsequent public criticisms of Wizkid, including derogatory remarks, led to backlash from Wizkid’s fanbase, Wizkid FC. This culminated in the deletion of his TikTok account, which had over 3.5 million followers . In response, Carter Efe announced plans to release a song honoring Davido and the 30BG gang, aiming to shift his allegiance.
30BG’s Rejection
Despite Carter Efe’s efforts, his overtures to the 30BG community have been largely rejected. Fans have expressed skepticism, accusing him of opportunism and insincerity. One fan remarked, “Lol you succeeded using Wizkid FC but 30BG won’t fall for this hogwash,” suggesting that Carter Efe is merely leveraging fanbases for personal gain . Additionally, his previous collaborations with Wizkid’s associates, such as Berri Tiga, have further alienated him from the 30BG community .
The Role of Fan Loyalty
The situation underscores the intense loyalty and territorial nature of Nigerian fanbases. Fans often perceive shifts in allegiance by artists as betrayals, leading to public denouncements and ostracism. Carter Efe’s attempt to transition from one fanbase to another without genuine support from the new community illustrates the challenges artists face in navigating these complex fan dynamics.
Conclusion
Carter Efe’s experience serves as a cautionary tale about the intricacies of fan culture in Nigeria. His efforts to align with Davido’s 30BG gang have been thwarted by skepticism and rejection, highlighting the importance of authentic connections and the challenges artists face in shifting fan allegiances.
